How Restream Keeps Marketing and Support On-Brand with Raycast

The Challenge

• Marketing: Ship more campaigns without diluting voice or reinventing components.
• Support: Respond efficiently with answers that feel human, accurate, and consistent across different channels.

The Solution: Raycast Productivity Features

• Snippets: Reusable text for emails and support macros
• Clipboard History: Reliable access to recent text, links, and assets
• Conversions: Times and currencies without the need to open a browser
• Hotkeys: Quick access to Linear tasks, terminal, and emojis
• AI: Technical help using Claude models in Raycast; long-form copy refinement with OpenAI GPT models guided by saved style preferences

I love that I can conveniently talk with Claude to edit email code and solve issues like inbox dark mode optimization. I prefer just using Raycast to access different models using the same UI.

For Marketers: Build emails from trusted blocks

Max assembles lifecycle emails with Raycast snippets—think CTAs, promo links with UTM parameters, legal footers, and standard sign-offs. Each snippet expands instantly in any app using a short trigger (e.g., /cta, /utm, /legal, /sig), so he can move between tools without losing focus.

What this unlocks:

• Speed: Compose with pre-approved components instead of rewriting from scratch
• Consistency: Shared phrasing for product blurbs, benefits, and closers
• Experimentation: Version triggers (e.g., -v1, -v2) to test small phrasing changes and keep winners

A lightweight “Voice Kit”, to keep tone tight across touchpoints, save a few simple snippets:

• /voice: core principles and do/don’ts
• /one-liner: the approved product description
• /benefit-bank: short, punchy benefit lines
• /cta-bank: on-brand calls to action

For Support: Turn Snippets into macros that scale empathy

Restream’s support team leans on Clipboard History and extends their setup with shared Snippets to standardize replies. Snippets expand directly in Intercom, email, or Slack—so macros stay fast and human.

What this unlocks:

• Consistent answers for common topics (billing, troubleshooting, feature explanations)
• Personalization via placeholders (name and plan)
• Clutter-free responses using clean hyperlinks rather than long URLs

• Clear variants by scenario (friendly, concise, escalation-ready)

Operational wins that add up

• Conversions on tap: Skip the search rabbit hole—time and currency conversions available through Raycast
• One keystroke to plan: A hotkey to open Linear tasks keeps priorities visible
• The right AI in the right place: Use Raycast to handle all code-related workflows

How to roll this out within your organization

1. Start with the most frequent and repetitive messages, and turn them into Snippets:

   • Marketing: CTAs, UTM templates, legal footers, product blurbs, sign-offs
   • Support: policy explanations, troubleshooting steps, onboarding guides, escalation templates

2. Add short triggers and variables

   • Use memorable prefixes; include fields for names, plans, links, ticket IDs

3. Publish them to your Organization in Raycast

   • Create a single source of truth for common phrasing and links

4. Teach the habits

   • Record a 5-minute walkthrough of Snippets expanding in your daily tools and workflows to share with your team.

Outcomes Restream sees

• Faster shipping: Emails assemble from proven parts
• A unified voice: Less variance across senders and channels
• Fewer clicks and tabs: Work stays in flow
• Better customer experience: Quick, accurate, and on-brand support

Consistency isn’t rigidity—it’s confidence at scale. With Raycast, Restream’s Marketing and Support teams turn repeatable tasks into reliable building blocks, so every message feels intentional, on-brand, and fast.